AT TONAL
WE AMPLIFY THE STRENGTH THAT EXISTS IN EVERYONE
Meet our senior leadership team
Todd Bartee, CEO
Todd Bartee joined Tonal as Chief Executive Officer in February 2026.
Todd brings deep leadership experience scaling growth-stage consumer brands. He has most recently served as an Operating Partner at L Catterton, a leading global consumer-focused private equity firm, working closely with Tonal and other portfolio companies on strategy, operations, and value creation.
Before joining L Catterton, Todd was CEO of Aquasana, one of the largest direct-to-consumer water filtration companies in the U.S., and CEO of Taxa Outdoors, an innovator in the lightweight camping trailer industry, leading the company to significant growth. Todd began his career in consulting and engineering, and has held senior sales and marketing roles at Dell Technologies.
Todd holds a BS in Civil Engineering from Texas A&M University and an MBA from the McCombs School of Business at the University of Texas at Austin.
HAYDEN TOLLAS, Chief Financial Officer
Hayden Tollas joined Tonal as Chief Financial Officer in September 2025.
Hayden is a seasoned financial executive with more than 20 years of leadership experience across retail, consumer goods, and e-commerce. He has a track record of driving sustainable, profitable growth and is deeply committed to helping companies with strong missions thrive.
Most recently, Hayden served as CFO at Pet Food Express, a leading omni-channel pet health retailer, where he drove new store expansion, broadened distribution through Instacart and Uber Eats, and championed investments in a customer data platform and enhancing the online user experience.
Previously, he held senior leadership roles at Gap Inc., including CFO and Strategy Lead for Old Navy, overseeing the full P&L and guiding financial planning and analysis, long-term strategy, real estate strategy, and annual operating plans. Hayden earned a BA from Princeton University and an MBA from London Business School.
Jonathan Shottan, Chief Product and Content Officer
Jonathan Shottan joined the company in November 2023 to lead the end-to-end product and content strategy and overall transformation of how the product technology will improve the physical well being of all members.
Jonathan brings nearly two decades of product and technology management, operations, and data analytics experience at large brands, Facebook and Pinterest, private equity, and various start-ups to the executive team. In these roles he was integral to successfully scaling emerging private companies, driving global growth, and delivering billions in revenue contribution.
Jonathan spent the last five years at Button, the leading mobile commerce platform. In this previous role, Jonathan was responsible for all of the go-to-market and technical operations of the business. Jonathan holds a Political Science degree from UCLA.
Derek Mellencamp, Chief Revenue Officer
Derek is an omni-channel growth leader with more than 25 years of experience scaling brands across direct-to-consumer, retail, wholesale, marketplace, dealer and B2B channels.
Most recently, Derek spent 16 years building A. O. Smith's consumer water treatment business. He joined Aquasana in 2010 as Chief Marketing Officer and General Manager, scaling it from a sub-$5 million internet business into the leading e-commerce water filtration brand in the U.S. and helping drive its 2016 acquisition by A. O. Smith. That acqusition kicked off a category rollup with 7 additional businesses acquired and integrated. He went on to lead sales and marketing for 14 brands — including Aquasana, A. O. Smith, and WaterBoss — across DTC, retail, Amazon, distributor, wholesale and dealer networks, and served on the Board of Directors of the Water Quality Association.
Earlier in his career, Derek spent a decade at Dell in sales and marketing leadership roles across the U.S. and Europe, including Executive Director of Strategy in the Office of the CMO and General Manager of Dell's European consumer online business. He began his career in consulting.
Derek holds a BS from Vanderbilt University and an MBA from the University of Michigan's Stephen M. Ross School of Business.
Ron LaValley, Chief Manufacturing & Supply Chain Officer
Ron LaValley joined the company in September of 2021 as SVP of Manufacturing and has since taken on a broader role managing Logistics, Care, Field Operations, Business Technology, and Hardware Engineering.
Ron is an accomplished manufacturing, operations, and supply chain executive with more than 30 years of leadership experience across connected fitness, sleep technology, consumer electronics, and global manufacturing.
Before joining Tonal, he served as Chief Supply Chain Officer at Bryte and Senior Vice President of Operations at GoPro. He also spent more than 11 years at Flex in senior leadership roles spanning general management, supply chain solutions, infrastructure operations, and global logistics.
He holds an MBA from Santa Clara University and a bachelor’s degree in mechanical and aeronautical engineering from the University of California, Davis.
CULTURE
WE'RE MORE THAN JUST A FITNESS COMPANY
We walk the talk
We’re a group of builders, thinkers, creators, and fitness junkies on a mission to make the world a healthier, happier place.
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With the support of our industry-leading investors, we're building systems to make strength training accessible to anyone.
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With roles from marketing to product engineering, we’re looking for individuals that are passionate about reinventing how people pursue their fitness.